Internet Business Models and Strategies: Text and Cases
Book Details
Author(s)Allan Afuah, Christopher L. Tucci
PublisherMcgraw-Hill College
ISBN / ASIN0072397241
ISBN-139780072397246
MarketplaceIndia 🇮🇳
Description
A guide to show how to value Internet efforts and create a business model, with 14 case studies from such companies as Microsoft, Netscape and HotMail.
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