Strategic Marketing Management Cases w/Excel Spreadsheets
Book Details
PublisherMcGraw-Hill/Irwin
ISBN / ASIN0072514825
ISBN-139780072514827
MarketplaceFrance 🇫🇷
Description
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
