Fundamentals of Selling: Customers for Life Through Service (The Mcgraw-Hill/Irwin Series in Marketing)

FUNDAMENTALS OF SELLING: Customers For Life Through Service, 8e is one of McGraw-Hill s best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-play. FUNDAMENTALS, written by a salesperson turned teacher, draws widely from Charles Futrell s experience as a sales professional rather than from a staid theoretical perspective. The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author s sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues, selling skills are a valuable asset.