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Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)

AuthorWilliam D. Perreault, E. Jerome McCarthy
PublisherMcgraw-Hill College
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Book Details

Author(s)William D. Perreault, E. Jerome McCarthy
PublisherMcgraw-Hill College
ISBN / ASIN0072935898
ISBN-139780072935899
MarketplaceIndia  🇮🇳

Description

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.

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