Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)
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Book Details
Author(s)
William D. Perreault, E. Jerome McCarthy
Publisher
Mcgraw-Hill College
ISBN / ASIN
0072935898
ISBN-13
9780072935899
Marketplace
India 🇮🇳
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Description
A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.
