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Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)

Name: Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)
Author: Orville Walker, John Mullins, Jr., Harper Boyd
ISBN: 9780072961904

AuthorOrville Walker, John Mullins, Jr., Harper Boyd

PublisherMcGraw-Hill/Irwin

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Book Details

Author(s)Orville Walker, John Mullins, Jr., Harper Boyd

PublisherMcGraw-Hill/Irwin

ISBN / ASIN0072961902

ISBN-139780072961904

MarketplaceUnited Kingdom 🇬🇧

Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)

Book Details

More Books by Orville Walker, John Mullins, Jr., Harper Boyd