MP Essentials of Marketing w/ Student CD-ROM & Apps 2005
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Book Details
Publisher
McGraw-Hill/Irwin
ISBN / ASIN
0073049204
ISBN-13
9780073049205
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Stay up with the latest marketing developments with this essential book!
Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, Tenth Edition, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equity, customer-initiated interactive communications, ethical issues, and more. The innovative CD features video clips to accompany cases in the text.
