Basic Marketing

Name: Basic Marketing
Author: William D. Perreault, Joseph P., Ph.D. Cannon, E. Jerome McCarthy
ISBN: 9780073529806

AuthorWilliam D. Perreault, Joseph P., Ph.D. Cannon, E. Jerome McCarthy

PublisherMcgraw-Hill (Tx)

CategoryBusiness & Economics

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Book Details

Author(s)William D. Perreault, Joseph P., Ph.D. Cannon, E. Jerome McCarthy

PublisherMcgraw-Hill (Tx)

ISBN / ASIN007352980X

ISBN-139780073529806

Sales Rank1,647,212

CategoryBusiness & Economics

MarketplaceUnited States 🇺🇸

Description

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Basic Marketing

Book Details

Description

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