Basic Marketing

Name: Basic Marketing
Author: William D. Perreault, Joseph P., Ph.D. Cannon, E. Jerome McCarthy
ISBN: 9780073529806

Author William D. Perreault, Joseph P., Ph.D. Cannon, E. Jerome McCarthy

Publisher Mcgraw-Hill (Tx)

Category Business & Economics

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Book Details

Author(s) William D. Perreault, Joseph P., Ph.D. Cannon, E. Jerome McCarthy

Publisher Mcgraw-Hill (Tx)

ISBN / ASIN 007352980X

ISBN-13 9780073529806

Category Business & Economics

Marketplace France 🇫🇷

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Description

This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

Basic Marketing

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