Business Research Methods
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Book Details
Author(s)
Boris Blumberg
Publisher
McGraw-Hill Higher Education
ISBN / ASIN
007711745X
ISBN-13
9780077117450
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
"Business Research Methods, Second Edition" presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.
