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Basic Marketing: A Marketing Strategy Planning Approach (Custom Edition for Columbia Southern University)

Name: Basic Marketing: A Marketing Strategy Planning Approach (Custom Edition for Columbia Southern University)
Author: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
ISBN: 9780077262426

AuthorWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

PublisherMcGraw-Hill

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Book Details

Author(s)William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

PublisherMcGraw-Hill

ISBN / ASIN0077262425

ISBN-139780077262426

Sales Rank7,162,222

MarketplaceUnited States 🇺🇸

Description

Custom printing originally intended for use by Columbia Southern University students. Content taken from Basic Marketing: A Marketing Strategy Planning Approach, 16th edition.