M: Marketing with Premium Content Access Card
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Book Details
Author(s)
Dhruv Grewal, Michael Levy,
Publisher
McGraw-Hill/Irwin
ISBN / ASIN
0077386434
ISBN-13
9780077386436
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind.
- Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts.
- Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
- Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors.
- M:Marketing 2e also includes unmatched teaching support.
