Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition,

Advertising and Promotion An Integrated Marketing Communications Perspective 9th Edition published in the year 2011 was published by McGraw-Hill Higher Education. View 36233 more books by The McGraw-Hill Company. The author of this book is George E. Belch. Michael A. Belch. This is a softcover version of the title "Advertising and Promotion An Integrated Marketing Communications Perspective 9th Edition"