Advertising and Promotion: An Integrated Marketing Communications Perspective, 9th Edition,
Book Details
Author(s)
Belch/Belch
Publisher
McGraw Hill Learning Solutions
ISBN / ASIN
0077530837
ISBN-13
9780077530839
Sales Rank
#4,704,134
Marketplace
United States 🇺🇸
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Description
Advertising and Promotion An Integrated Marketing Communications Perspective 9th Edition published in the year 2011 was published by McGraw-Hill Higher Education. View 36233 more books by The McGraw-Hill Company. The author of this book is George E. Belch. Michael A. Belch. This is a softcover version of the title "Advertising and Promotion An Integrated Marketing Communications Perspective 9th Edition"
