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📖 Description
Advertising and Promotion An Integrated Marketing Communications Perspective 9th Edition published in the year 2011 was published by McGraw-Hill Higher Education. View 36233 more books by The McGraw-Hill Company. The author of this book is George E. Belch. Michael A. Belch. This is a softcover version of the title "Advertising and Promotion An Integrated Marketing Communications Perspective 9th Edition"