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Marketing, 12th Edition

Author Roger A. Kerin, Steven W. Hartley, William Rudelius
Publisher McGraw-Hill Education
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Book Details
Author(s) Roger A. Kerin, Steven W. Hartley, William Rudelius
Publisher McGraw-Hill Education
ISBN / ASIN 0077635787
ISBN-13 9780077635787
Sales Rank #510,637
Marketplace United States
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Description
This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. Also available in a package with Connect Plus.
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