Marketing Essentials, Marketing Research Project Workbook
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Book Details
Author(s)
McGraw-Hill, Lois Schneider Farese
Publisher
McGraw-Hill Education
ISBN / ASIN
0078259754
ISBN-13
9780078259753
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Includes: Primary and secondary research methods, quantitative and qualitative research techniques, questionnaire design and implementation, sampling methods, data collection, reporting, and analysis, research report and presentation guidelines, workbook activities for each chapter, DECA connections for each chapter.
