Marketing Across Cultures (3rd Edition)
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Book Details
Author(s)
Jean-claude Usunier
Publisher
Prentice Hall PTR
ISBN / ASIN
0130106682
ISBN-13
9780130106681
Marketplace
France 🇫🇷
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Description
Marketing Across Cultures is a unique and successful text, popular because of its topical and engaging cultural perspective, an angle which other texts do not cover in such detail. Offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.
