Marketing
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Book Details
Publisher
Prentice Hall
ISBN / ASIN
0130163872
ISBN-13
9780130163875
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Substantial revision, now 18% shorter. This text has a strategic orientation, thorough coverage of marketing planning including Millennium marketing plan), fully integrates international (no separate chapter), three comprehensive end-of-text cases, along with a contemporary design including info graphics and embedded boxes entitled "Risk and Gambles", "Behind the Scenes" and "Open to Debate".
