Essentials of Strategic Management (2nd Edition)
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Book Details
Author(s)
Thomas L. Wheelen, J. David Hunger
Publisher
Prentice Hall
ISBN / ASIN
0130196002
ISBN-13
9780130196002
Category
Business planning
Marketplace
India 🇮🇳
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Description
For undergraduate and graduate courses in Strategic Management and Business Policy. A short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal as are examples. Essentials of Strategic Management is suitable for a variety of strategy courses and may also be used in corporate and executive training programs. Serves as an excellent supplement to cases and simulations.
