Strategic Marketing Problems: Cases and Comments (9th Edition)
Book Details
Author(s)
Roger A. Kerin, Robert A. Peterson
Publisher
Pearson Education
ISBN / ASIN
0130276618
ISBN-13
9780130276612
Availability
Usually ships in 24 hours
Sales Rank
#3,812,591
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.
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