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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

AuthorKevin Keller,

PublisherPEARSON EDUCATION

CategoryBusiness & Economics

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Book Details

Author(s)Kevin Keller,

PublisherPEARSON EDUCATION

ISBN / ASIN0132664259

ISBN-139780132664257

CategoryBusiness & Economics

MarketplaceUnited States 🇺🇸

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