Strategic Brand Management
Book Details
Author(s)
Kevin Lane Keller
Publisher
Prentice Hall
ISBN / ASIN
0132664259
ISBN-13
9780132664257
Availability
Habituellement expédié sous 1 à 3 mois
Sales Rank
#99,999,999
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term profitability of specific brand strategies.
