Customer Relationship Management: Getting It Right!
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Book Details
Author(s)
Judith W. Kincaid
Publisher
Prentice Hall
ISBN / ASIN
013035211X
ISBN-13
9780130352118
Category
Business & Economics
Marketplace
France 🇫🇷
Description
In Customer Relationship Management: Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.
