Market-Based Management
Book Details
Author(s)
Roger Best
Publisher
Pearson
ISBN / ASIN
0130387754
ISBN-13
9780130387752
Availability
Habituellement expédié sous 24 h
Sales Rank
#1,620,253
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
