Business Plan to Business Reality: The Practical Guide to Working for Yourself in Canada

This text fills the need for a brief, modular text on small business and entrepreneurship at the college level. In Business Plan to Business Reality, the process of planning a small business has been reduced to five modules that correspond to the five components of a simplified business plan - Concept, Feasibility, Marketing, Operations, and Finances. This realistic business plan is sufficient for the vast majority of ventures that would be undertaken by graduates of college business programs. These businesses are almost always 1- or 2-owner, service- or retail-oriented firms with a few employees - rather than the large-scale ventures focused on by most of the leading books on the market.