Consumer Behavior (7th Edition)
117.33
USD
Book Details
Author(s)
Leon Schiffman, Leslie Kanuk
Publisher
Pearson Education
ISBN / ASIN
0130841293
ISBN-13
9780130841292
Sales Rank
#4,876,641
Marketplace
United States 🇺🇸
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Description
This revision of a classic book retains the market segmentation approach that has set the standard for consumer behavior study through 6 editions. Emphasizes the role of technology: the impact of technology on consumers and how they make their buying decisions is integrated throughout the text. For anyone interested in Consumer Behavior.
