Strategic Management in Information Technology
Book Details
Author(s)David B. Yoffie
PublisherPrentice Hall
ISBN / ASIN0130985597
ISBN-139780130985590
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
Learn how Intel, Microsoft, Motorola, Apple plus several other technology companies achieved their success. This book contains 22 cases on how the top information technology companies formulate strategy.
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