Strategic Management in Information Technology
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Book Details
Author(s)
David B. Yoffie
Publisher
Prentice Hall
ISBN / ASIN
0130985597
ISBN-13
9780130985590
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Learn how Intel, Microsoft, Motorola, Apple plus several other technology companies achieved their success. This book contains 22 cases on how the top information technology companies formulate strategy.
