The Marketing of Financial Services: A Book of Cases
Book Details
Author(s)
Noel Capon
Publisher
Prentice Hall
ISBN / ASIN
0131162942
ISBN-13
9780131162945
Sales Rank
#1,712,393
Category
Hardcover
Marketplace
United States 🇺🇸
Description
An informative book on the marketing of the financial Services Industry. Covered in the book are case studies which cover a wide range of information relating to the financial services industry.
