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The Marketing of Financial Services: A Book of Cases

AuthorNoel Capon
PublisherPrentice Hall
CategoryHardcover
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Book Details

Author(s)Noel Capon
PublisherPrentice Hall
ISBN / ASIN0131162942
ISBN-139780131162945
Sales Rank1,712,393
CategoryHardcover
MarketplaceUnited States  🇺🇸

Description

An informative book on the marketing of the financial Services Industry. Covered in the book are case studies which cover a wide range of information relating to the financial services industry.

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