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Customer Equity Management

Author Roland T. Rust, Katherine N. Lemon, DAS NARAYANDAS
Publisher Wharton School Pub
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Book Details
Author(s) Roland T. Rust, Katherine N. Lemon, DAS NARAYANDAS
Publisher Wharton School Pub
ISBN / ASIN 0131419293
ISBN-13 9780131419292
Sales Rank #3,536,628
Marketplace United States 🇺🇸
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Description
*Practical *Framework *Applied *Cases *Award-Winning Research
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