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Concepts in Strategic Management and Business Policy

Book Details

PublisherPrentice Hall
ISBN / ASIN0131494619
ISBN-139780131494619
Sales Rank2,887,313
MarketplaceUnited States  🇺🇸

Description

For undergraduate strategy/strategic management courses. Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.

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