Marketing and Entrepreneurship in SME's: An Innovative Approach
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Book Details
Publisher
Prentice Hall
ISBN / ASIN
0131509705
ISBN-13
9780131509702
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.
