Electronic Commerce: From Vision to Fulfillment
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Book Details
Author(s)
Awad, Elias M.
Publisher
PEARSON EDUCATION
ISBN / ASIN
0131735217
ISBN-13
9780131735217
Marketplace
France 🇫🇷
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Description
This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.
