Electronic Commerce: A Managerial Perspective 2006 (4th Edition)

Name: Electronic Commerce: A Managerial Perspective 2006 (4th Edition)
Author: Efraim Turban, Dave King, Jae Kyu Lee, Dennis Viehland
ISBN: 9780131854611

Author Efraim Turban, Dave King, Jae Kyu Lee, Dennis Viehland

Publisher Prentice Hall

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Book Details

Author(s) Efraim Turban, Dave King, Jae Kyu Lee, Dennis Viehland

Publisher Prentice Hall

ISBN / ASIN 0131854615

ISBN-13 9780131854611

Marketplace India 🇮🇳

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Description

For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.