E-Marketing (6th Edition)
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Book Details
Author(s)
Judy Strauss, Raymond Frost
Publisher
Prentice Hall
ISBN / ASIN
0132147556
ISBN-13
9780132147552
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Traditional marketing coverage with an e-marketing twist.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.
The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
