Sports Marketing: A Strategic Perspective. Matthew D. Shank
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Book Details
Author(s)
Matthew D. Shank
Publisher
Prentice Hall
ISBN / ASIN
0132147629
ISBN-13
9780132147620
Marketplace
France 🇫🇷
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Description
Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport.
