Marketing Management, Fourteenth Canadian Edition (14th Edition)

Name: Marketing Management, Fourteenth Canadian Edition (14th Edition)
Author: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
ISBN: 9780132161077

AuthorPhilip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

PublisherPearson Education Canada

CategoryMarketing

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Book Details

Author(s)Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

PublisherPearson Education Canada

ISBN / ASIN0132161079

ISBN-139780132161077

Sales Rank3,198,155

CategoryMarketing

MarketplaceUnited States 🇺🇸

Description

Marketing Management 14e is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

Marketing Management, Fourteenth Canadian Edition (14th Edition)

Book Details

Description

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