Marketing Management, Fourteenth Canadian Edition (14th Edition)
Book Details
Publisher
Pearson Education Canada
ISBN / ASIN
0132161079
ISBN-13
9780132161077
Sales Rank
#3,198,155
Category
Marketing
Marketplace
United States 🇺🇸
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Description
Marketing Management 14e is the #1 selling marketing management textbook worldwide and it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
