Marketing: Real People, Real Choices
Book Details
Publisher
Prentice Hall
ISBN / ASIN
013217684X
ISBN-13
9780132176842
Availability
Habituellement expédié sous 24 h
Sales Rank
#1,698,022
Category
Paperback
Marketplace
France 🇫🇷
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Description
Marketing For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
