Marketing: Real People, Real Choices
Book Details
PublisherPrentice Hall
ISBN / ASIN013217684X
ISBN-139780132176842
AvailabilityHabituellement expédié sous 24 h
Sales Rank1,698,022
CategoryPaperback
MarketplaceFrance 🇫🇷
Description
Marketing For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
