Marketing Research: An Applied Orientation (5th Edition)
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Book Details
Author(s)
Naresh K. Malhotra
Publisher
Pearson/Prentice Hall
ISBN / ASIN
0132221179
ISBN-13
9780132221177
Marketplace
India 🇮🇳
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Description
For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.
Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.
Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.
