Framework for Marketing Management & Custom Case Flyer Pkg. (3rd Edition)
120.00
USD
Book Details
Author(s)
Philip Kotler, Kevin Keller
Publisher
Prentice Hall
ISBN / ASIN
0132303892
ISBN-13
9780132303897
Sales Rank
#12,627,825
Marketplace
United States 🇺🇸
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Description
Framework for Marketing Management provides instructors with authoritative marketing theory and practices in a concise format that helps students adapt current marketing strategies. It's new modular format and streamlined approach offers greater flexibility in classes where outside cases, simulations, and projects are brought in.
