Concepts in Strategic Management and Business Policy, 11th Edition
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Book Details
Author(s)
Thomas L. Wheelen, J. David Hunger
Publisher
Prentice Hall
ISBN / ASIN
0132323192
ISBN-13
9780132323192
Category
Paperback
Marketplace
France 🇫🇷
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Description
This book contains the latest research and examples of well-known and not-so-well known companies dealing with complicated strategic issues. A Strategic Management Model that runs through the first eleven chapters and is made operational through the Strategic Audit, a complete case analysis in terms of external and internal factors and takes the student through the generation of strategic alternatives and implantation programs.
