Strategic Management and Competitive Advantage: Concepts and Cases (2nd Edition) Buy on Amazon

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Strategic Management and Competitive Advantage: Concepts and Cases (2nd Edition)

Book Details

PublisherPrentice Hall
ISBN / ASIN0132338238
ISBN-139780132338233
MarketplaceFrance  🇫🇷

Description

For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text.  Students have a clear decision-making framework to use in analyzing cases and business situations.

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