Rethinking Marketing: The Entrepreneurial Imperative
Book Details
PublisherPearson
ISBN / ASIN0132393891
ISBN-139780132393898
AvailabilityUsually ships in 24 hours
Sales Rank745,303
MarketplaceUnited States 🇺🇸
Description
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Asks questions suing a what if? compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.
NOTE: The print may appear lighter in some copies due to the print method used.
