Rethinking Marketing: The Entrepreneurial Imperative
Book Details
Publisher
Pearson
ISBN / ASIN
0132393891
ISBN-13
9780132393898
Availability
Usually ships in 24 hours
Sales Rank
#745,303
Marketplace
United States 🇺🇸
Description
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.
Asks questions suing a what if? compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.
NOTE: The print may appear lighter in some copies due to the print method used.
