Marketing
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Book Details
Author(s)
Joel R. Evans, Barry Berman
Publisher
Prentice Hall College Div
ISBN / ASIN
0132426110
ISBN-13
9780132426114
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
