Basic Marketing Research / Malhotra, Naresh

Book Cover Basic Marketing Research
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/ Malhotra, Naresh
Publisher: Pearson
Availability:In Stock.
Sales Rank: 471404
ISBN-10: 0132544482
ISBN-13: 9780132544481


Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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