Basic Marketing Research
Book Details
Author(s)Malhotra, Naresh
PublisherPearson
ISBN / ASIN0132544482
ISBN-139780132544481
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
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