Basic Marketing Research
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Book Details
Author(s)
Malhotra, Naresh
Publisher
Pearson
ISBN / ASIN
0132544482
ISBN-13
9780132544481
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
