Retail Management: A Strategic Approach (12th Edition)
Book Details
Author(s)Barry R. Berman, Joel R. Evans
PublisherPearson
ISBN / ASIN0132720825
ISBN-139780132720823
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description
The text that helps readers thrive in today’s retailing industry.
Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
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