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E-commerce 2013 (9th Edition)

AuthorKenneth C. Laudon, Carol Guercio Traver
PublisherPrentice Hall
CategoryBusiness & Economics
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Book Details

Author(s)Kenneth C. Laudon, Carol Guercio Traver
PublisherPrentice Hall
ISBN / ASIN0132730359
ISBN-139780132730358
Sales Rank767,607
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

Description

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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

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