Marketing Plan Handbook
Book Details
Author(s)
Marian Burk Wood
Publisher
Pearson
ISBN / ASIN
0133078353
ISBN-13
9780133078350
Availability
In Stock.
Sales Rank
#78,204
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
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