The Marketing Plan Handbook (4th Edition)
82.80
USD
Book Details
Author(s)Marian Burk Wood
PublisherPearson
ISBN / ASIN0136089364
ISBN-139780136089360
Sales Rank755,632
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
A step-by-step guide to creating a customized marketing plan.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
More Books in Business & Economics
More Books by Marian Burk Wood
